Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites. The majority of searches occur via mobile devices (60% according to
No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful?
Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines, such as Google and Bing, receive huge numbers of queries every day, as people type terms into their search engine
