Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)

2022-04-27T06:56:05+00:00April 26th, 2022|

Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time

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5 Steps to Get Rid of Poor Performing Marketing Pages, Once and for All

2022-05-12T06:55:03+00:00February 24th, 2022|

MORE traffic & MORE conversions? Yes, please! Let's tackle your B2B marketing landing pages, improving them so they drive more traffic and conversions, now. Watch our video series as we guide you step-by-step through what it takes to solve any issue you may be having with your web pages. Following these steps guarantees your

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From Search to Recommendations – How to Evolve Your SEO

2022-05-12T06:55:28+00:00February 16th, 2022|

Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank on page one of Google. Here are the results. Even though URL 4 has better page authority, backlinks,

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Not Enough Traffic to your B2B Website? 5 Steps to the Right Traffic.

2022-05-12T07:13:34+00:00August 24th, 2021|

It’s frustrating when you’ve been in business for over 30 years, you’ve worked with the biggest companies, you are a well known brand among the experts and when you look at your website stats, you see less than 30 people come to your website daily. And to make things worse, the majority of those 30

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Top B2B Content Marketers Discuss What Success Looks Like

2021-08-18T15:54:41+00:00August 15th, 2021|

For the last year, TheSearchGuru has begun working on a book about content marketing and what strategies to use when you don't have enough time, people or budget. Leslie Carruthers has met with top industry movers and shakers in the B2B marketplace gaining insightful views on their successes, challenges and views on what is

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How to Use Schema Markup for Colleges and Universities

2022-05-12T05:18:38+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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What are B2B Marketers Solving for: No More Trade Shows

2022-02-18T17:58:58+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing

2022-02-18T17:59:28+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.

2022-05-12T06:50:46+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup

2022-05-12T06:51:08+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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