[New Research] What Works and What Doesn’t Work in Content Marketing

2020-02-28T20:07:41+00:00February 27th, 2020|

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone.About this data: MethodologyThe recent survey, “What Works and What Doesn’t in Content Marketing,” launched via LinkedIn, Facebook, Twitter & E-mail, was designed

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Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2020-02-25T02:10:25+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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Value Content Quality over Quantity: Experts Share Why

2019-01-27T18:32:53+00:00December 13th, 2018|

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online

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PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media

2018-10-24T15:47:25+00:00July 30th, 2018|

Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social media can work for your credit union. Here are the top 6 ways PPC and Social Media can increase loyalty

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CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members

2018-12-31T11:10:40+00:00July 20th, 2018|

Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a landing page that showcases your strengths and what sets you apart from your competitors is key to generating more leads.

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B2B Ecommerce Landing Pages: Great Examples of Huge Wins & Epic Fails

2018-12-31T11:11:34+00:00July 11th, 2018|

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on your

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Cost per Acquisition Calculator

2018-10-24T16:27:03+00:00July 11th, 2018|

Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire a new customer.   Cost per Acquisition Formula   [Revenue ➖ (Production Cost ➕ Overhead Expenses ➕ Refunds)] / Number of

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Recover Lost Revenue with Cart Abandonment Emails

2018-09-10T14:31:20+00:00June 9th, 2018|

More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4 trillion in lost sales. That’s a lot of money left on the table! In this final installation of our ecommerce email marketing series, we’ll show you how to create a cart abandonment email campaign that can help you

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B2B Ecommerce Challenges: How to Overcome the Top 8 Challenges Blocking Your Success

2020-02-17T14:21:49+00:00June 6th, 2018|

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can

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Hudson Library lecture: How to use Google Search Console to find keywords that are low-hanging fruit

2018-09-18T12:46:21+00:00March 9th, 2018|

Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its latest Entrepreneurship Series Event. And, special thanks to Burton D. Morgan Foundation for making this a possibility for the second year in a row. If you weren’t able to attend the event, don’t worry! You can watch the full

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