What are B2B Marketers Solving for: No More Trade Shows [Work Sessions Series]

2021-03-01T15:54:08+00:00February 16th, 2021|

What are B2B Marketers Solving for: No More Trade Shows What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.  

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Top 9 Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021

2021-01-21T12:39:39+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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Happy New Year, Amphicars and Pandemics

2021-01-03T00:44:29+00:00January 3rd, 2021|

One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it as a worthy representative for 2020. That’s me riding in one in Lake Travis (Austin, Texas -  #ThankYou Herb and

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Schema Markup for Financial Institutions: Banks, Credit Unions, etc. for SEO, CRO and CTR

2021-01-21T13:02:41+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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The Importance of FAQs for SEO and CRO – FAQ Schema Markup

2021-01-28T07:38:39+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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#ReboundThis with Matt Sweeting, Marketing Automation Expert: How Agencies & Companies Thrived during COVID-19

2020-06-29T17:41:15+00:00June 29th, 2020|

https://youtu.be/sC-YpvnEp-g A #ReboundThis Video Interview with Matt Sweeting, Marketing Automation Expert from Sharpspring. Matt Sweeting: I kind of have a unique vantage point in in terms of our company because I work with so many different partners. And I've seen a lot of success. I've seen a lot of frustration. I've seen people,

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How to Turn Lemons into Lemonade after #COVID19 with Content Marketing Expert, Joe Pulizzi.

2020-06-23T23:57:21+00:00June 23rd, 2020|

https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of orange, and just an all around great guy. Thanks for taking time away from the family to be with us

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[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

2020-08-02T07:07:44+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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Expectations for after the Crisis: Taking Ownership from Covid-19 – Interview with Tim Kilroy

2020-05-26T18:18:07+00:00May 26th, 2020|

Leslie Carruthers: You're dealing with a combo if not all of the top problems facing content marketers and SEO professionals today: lack of resources, not being sure what's producing results and time to produce results. We're going to talk about how to solve for those problems today inside of COVID-19.

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[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?

2020-05-26T18:15:56+00:00May 21st, 2020|

Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:

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