Caution: Missing, incorrect or unrecognized hreflang tags sabotage multilingual websites, costing you leads and sales TL;DR (Introduction) Hreflang are super handy tags that tell Google your website has a few versions of the content for queries in a specific language, tailored for a specific region of the world. Proper use of hreflang: supports your
Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on
MORE traffic & MORE conversions? Yes, please! Let's tackle your B2B marketing landing pages, improving them so they drive more traffic and conversions, now. Watch our video series as we guide you step-by-step through what it takes to solve any issue you may be having with your web pages. Following these steps guarantees your
Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank on page one of Google. Here are the results. Even though URL 4 has better page authority, backlinks,
It’s frustrating when you’ve been in business for over 30 years, you’ve worked with the biggest companies, you are a well known brand among the experts and when you look at your website stats, you see less than 30 people come to your website daily. And to make things worse, the majority of those 30
For the last year, TheSearchGuru has begun working on a book about content marketing and what strategies to use when you don't have enough time, people or budget. Leslie Carruthers has met with top industry movers and shakers in the B2B marketplace gaining insightful views on their successes, challenges and views on what is
What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples of schema markups in the college and
What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US. “Event marketing was our bread and butter pre coronavirus pandemic.
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level. How to cope, maintain and even
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through
