What are B2B Marketers Solving for: No More Trade Shows What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level. How to cope, maintain and even
One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it as a worthy representative for 2020. That’s me riding in one in Lake Travis (Austin, Texas - #ThankYou Herb and
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than
https://youtu.be/sC-YpvnEp-g A #ReboundThis Video Interview with Matt Sweeting, Marketing Automation Expert from Sharpspring. Matt Sweeting: I kind of have a unique vantage point in in terms of our company because I work with so many different partners. And I've seen a lot of success. I've seen a lot of frustration. I've seen people,
https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of orange, and just an all around great guy. Thanks for taking time away from the family to be with us
For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you. This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources
Leslie Carruthers: You're dealing with a combo if not all of the top problems facing content marketers and SEO professionals today: lack of resources, not being sure what's producing results and time to produce results. We're going to talk about how to solve for those problems today inside of COVID-19.
Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:
