How to Use Schema Markup for Colleges and Universities

2021-04-28T14:18:31+00:00February 20th, 2021|

What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples  of schema markups in the college and

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What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]

2021-04-28T13:41:51+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021

2021-04-28T13:37:08+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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Happy New Year, Amphicars and Pandemics

2021-01-03T00:44:29+00:00January 3rd, 2021|

One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it as a worthy representative for 2020. That’s me riding in one in Lake Travis (Austin, Texas -  #ThankYou Herb and

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Schema Markup for Financial Institutions: SEO for Banks, Credit Unions, etc.

2021-03-15T16:54:24+00:00January 2nd, 2021|

What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). It helps with SEO (search engine optimization), CRO (conversion rate optimization) and CTR (click-through

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What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup

2021-04-28T13:46:11+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2021-04-07T10:50:36+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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#ReboundThis with Matt Sweeting, Marketing Automation Expert: How Agencies & Companies Thrived during COVID-19

2020-06-29T17:41:15+00:00June 29th, 2020|

https://youtu.be/sC-YpvnEp-g A #ReboundThis Video Interview with Matt Sweeting, Marketing Automation Expert from Sharpspring. Matt Sweeting: I kind of have a unique vantage point in in terms of our company because I work with so many different partners. And I've seen a lot of success. I've seen a lot of frustration. I've seen people,

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[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

2021-04-09T19:09:54+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

Expectations for after the Crisis: Taking Ownership from Covid-19 – Interview with Tim Kilroy

2020-05-26T18:18:07+00:00May 26th, 2020|

Leslie Carruthers: You're dealing with a combo if not all of the top problems facing content marketers and SEO professionals today: lack of resources, not being sure what's producing results and time to produce results. We're going to talk about how to solve for those problems today inside of COVID-19.

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