4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping over the last 12-18 months” [Lessons from Work Sessions Series]

2021-04-28T13:40:55+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]

2021-04-28T13:41:51+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021

2021-04-28T13:37:08+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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What is the Importance of FAQs for SEO and CRO and Should You Use FAQ Schema Markup

2021-04-28T13:46:11+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Is Your B2B Website an Asset or Burden?

2021-04-07T10:38:44+00:00January 28th, 2019|

B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought of their b2b website as more of a burden than an asset to their business. That got us thinking: do

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B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success

2021-04-07T10:59:12+00:00June 6th, 2018|

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can

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Discover how to show empathy in writing and why it’s important

2021-04-09T18:18:10+00:00February 8th, 2018|

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have

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Google’s Mobile First Index Quick Takeaways

2021-04-09T18:18:51+00:00August 15th, 2017|

Late last year, there was an announcement made by Google regarding their mobile-first index initiative.  This will become their primary index moving forward.  This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites.   The majority of searches occur via mobile devices (60% according to

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3 Mobile Ecommerce Optimization Tests You Need to Be Running

2021-04-09T18:19:24+00:00February 17th, 2017|

No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful?

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