A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far too frequent onboarding duties. Onboarding can be a challenge for any organization during "normal" times; during times of high turnover
Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on
We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the majority of SEO and digital marketing experts agreed that UX is actually more important when your page has reached the
In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation, e.g.: Health causes Sexual orientation Religious practices and groups Political beliefs, social issues,
Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However, M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to
Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time
To determine if paid search is right for your organization, you need to first ask yourself these 5 important questions. Question #1: Is there enough search volume for what you offer? Let’s break this out into two sub questions: Question #1.1: Are your prospects searching in Google for what you offer? For instance, if you
Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank on page one of Google. Here are the results. Even though URL 4 has better page authority, backlinks,
It’s frustrating when you’ve been in business for over 30 years, you’ve worked with the biggest companies, you are a well known brand among the experts and when you look at your website stats, you see less than 30 people come to your website daily. And to make things worse, the majority of those 30
For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources. So, that's what we've focused on -- finding working solutions for producing
