4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping over the last 12-18 months” [Lessons from Work Sessions Series]

2021-04-28T13:40:55+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]

2021-04-28T13:41:51+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing (even when Resources are Limited) for 2021

2021-04-28T13:37:08+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2021-04-07T10:50:36+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts

2020-07-06T23:30:01+00:00July 3rd, 2020|

We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t equal more engagement on LinkedIn.  More content ≠ More engagement on LinkedIn The engagement just wasn’t where we wanted it

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#ReboundThis with Jim Marous: The Positives from COVID-19 for the Banking Industry & How to Prepare for the Rebound.

2021-02-17T08:07:59+00:00June 17th, 2020|

https://youtu.be/eCsr0VylqF4 Leslie Carruthers: Hello and welcome. You're dealing with the combination of problems you face as a content marketer in b2b plus Coronavirus. We're here to talk with leading content marketers, top marketers and business leaders about how you can prepare for the rebound. Today, we are so lucky we have

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[Ebook] 3 Secrets Top B2B Content Marketers Rely On to Consistently Beat Their #1 Problem: Limited Resources

2021-04-09T19:09:54+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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Top 3 Content Marketing Issues: Research findings from 500+ Content marketing managers surveyed

2021-01-27T18:56:47+00:00May 18th, 2020|

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update May 18, 2020: As a second phase of the "What Works and What Doesn't Work in Content Marketing" research we

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Expectations for after COVID-19: New Skills, Leadership Revealed and Positives from the Crisis – Interview with Sergiu Simmel

2020-05-26T18:18:40+00:00May 11th, 2020|

https://youtu.be/-DpGwqEdisY Leslie Carruthers: You're dealing with one, two, or maybe all of the top problems of content marketers and SEO professionals: The first is lack of resources. The second is not being sure what's producing results. And the third is time to results. We are here to solve those problems inside of the

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