Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content
The power of storytelling in your online copy When I was young, I wasn’t allowed to play in our front yard. I couldn’t choose when I could – or couldn’t – flush the toilet. I wasn’t allowed to turn up the music and just dance, either. Now before you think that I had a deprived
Defending jargon as part of quality content (sort of) In 1981, my sister and I went to the movie theater to see Stripes, a film starring Bill Murray and co-starring Harold Ramis. Murray plays a character whose life was going nowhere: he’d just lost his job, his car was being repossessed and his girlfriend was
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