Craft persuasive targeted content through the creation of personas.

2018-06-14T21:07:33+00:00October 1st, 2013|

Craft persuasive targeted content through the creation of well-researched personas. Before creating effective targeted content for your site, it’s important to understand your site’s audiences – meaning both the current audience and the desired audience – and what they need and want. First steps in determining this can include: Intake: collect team knowledge about client/customer/prospect


Here’s what the Google Image Carousel debut means to your site.

2018-06-14T21:07:34+00:00August 23rd, 2013|

On June 18, 2013, Google debuted its “Google Image Carousel.” Here’s what it means to you and your site. Because of its impact on local search – after all, this is the biggest change to Google local results in years – this Carousel is also known as the “Google Local Carousel.” No matter which name


Google Shopping feed management: how to thrive during this Google update.

2018-06-14T21:07:34+00:00August 16th, 2013|

Google Shopping transition and what this means for your site: are you ready? One of this year’s most important Google update is happening right now, and if you haven’t started reacting, you’re already behind. I’m talking of course about the change from free Product Search to paid Google Shopping. Previously, participation in shopping results in


Book writing for buzz marketing puts you on the fast track to success.

2018-06-14T21:07:34+00:00August 9th, 2013|

Book writing for buzz: fast track success by hiring a ghostwriter You’ve got terrific original ideas and plenty of knowledge to share. You’ve tried to position yourself as an online expert to capture your share of that elusive but oh, so glorious buzz – but, so far, no luck (or perhaps you simply don’t have


Search engine optimization news: get SEO advice on Google Webmaster Tools.

2018-06-14T21:07:34+00:00August 8th, 2013|

Webmaster Tools Google update: the search giant makes some important changes to Google Webmaster Tools. Things are ever changing in the SEO world. Today we’re reporting some recent search engine optimization news that involves updates and improvements to Google’s free Webmaster Tools. Keep reading for free SEO advice! Webmaster Tools: Google now provides indexing trends


How Google now rewards quality content online: find out more.

2018-06-14T21:07:34+00:00August 6th, 2013|

A look at how Google is now rewarding quality content online On August 6, 2013, Google released information about its in-depth articles. With this new feature, when people search on broad topics – such as “education,” “censorship” or, oddly enough, “Bob Dylan” – a couple of articles (typically three to date, but this may change)


Viral blog post business case study: discover more about viral content.

2018-06-14T21:07:34+00:00July 17th, 2013|

Viral blog post mini-business case study: The Search Guru dissects what makes a post or series catch on fire and spread throughout the Internet. Let’s face it. Nobody can predict, with certainty, which blog posts will become popular, much less ones that go viral, being spread from person to person via social media sharing and