Tips for creating content that Google rewards, without phone anxiety.

2018-06-14T21:07:32+00:00June 3rd, 2014|

Creating content that Google rewards – without (too much) phone anxiety In 2014, Google is rewarding quality original copy – and the reality is that, like it or not, one of the best ways to accomplish this is through one particular type of primary source: the phone interview, the cause of anxiety for many writers.


Managing your local listing in Google

2018-06-14T21:07:32+00:00May 21st, 2014|

Introduction to Google Local If you provide a service to your local community, then chances are this post is for you. For example, type moving company into Google. What we see in Cleveland will differ greatly from what someone else sees in Miami. This is because Google understands that some queries carry local intent. Queries


Effectively deal with online complaints with this 1-2-3 approach

2018-06-14T21:07:32+00:00May 8th, 2014|

How to deal effectively with online complaints and criticisms Recently, a woman accused a Starbucks barista of using caramel to create satanic symbols in two cups of coffee that she’d bought: one was a Pentagram symbol and, the other, 666. She posted her complaint to the Starbucks Facebook page and her post was liked and


Over-confidence is one of deadly sins of writing: tips on managing your ego.

2019-10-14T10:31:09+00:00April 8th, 2014|

Deadly sin of over-confidence: managing your ego Now, I usually don’t brag. I really don’t. But, in this post, I’m going to do so, openly and without shame. Through my entire elementary school career, I was the spelling bee champion. Yes, I was. Without question. I didn’t just win some of the weekly spelling bees.

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Break through writer’s block with these helpful writing techniques.

2018-06-14T21:07:33+00:00March 7th, 2014|

The dreaded writer’s block – and ways to smash through the barriers If you ask 100 people how to define writer’s block and/or what causes the blockage, you’ll get at least 101 answers, ranging from those who don’t believe in the phenomenon to those who have elaborate theories on the subject. When making the case

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Editing and proofreading expert K.D. Sullivan shares tips & experiences

2018-06-14T21:07:33+00:00February 21st, 2014|

The Search Guru chats with K.D. Sullivan, CEO of Untreed Reads Publishing For four years, I edited a full-color print magazine, one that was costly to produce. The tone of the publication was friendly, cheerful, upbeat and neighborly, while the audience consisted largely of conservative women in their 50s. In one issue, we were including


Finding expert sources can feel challenging, but it doesn’t have to be hard

2018-06-14T21:07:33+00:00February 7th, 2014|

Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content


3 Mobile Ecommerce Optimization Tests You Need to Be Running

2018-06-14T21:07:33+00:00January 21st, 2014|

Content strategy: does outrageous behavior reap rewards online? For content creators and marketers – to paraphrase Charles Dickens’ book, Tale of Two Cities, now in the public domain – it is the best of times, it is the worst of times, it is the age of wisdom, it is the age of foolishness. It’s the


Obtain keyword performance data in the (not provided) era. Here’s how.

2018-06-14T21:07:33+00:00November 21st, 2013|

How to obtain keyword performance data in the era of (not provided) Much of the talk in the search engine world recently has centered on Google’s move to secure search, and its effects on the SEO community. While this change doesn’t really affect what we do, which is delivering great content to site visitors, keyword