ARE YOU EXPECTED TO DELIVER RESULTS IN
WEB TRAFFIC
More and better targeted traffic for your website.
HIGHER MARKET SHARE
When you know you’re better than the competition.
QUALIFIED LEADS
When you care for the bottom-line results.
Do you have enough time and resources
to complete your marketing goals?
Are you pressured to make the right choice
in a very short time?
Do you struggle to produce results
that your company needs?
Knowing how to meet you goals shouldn’t be that complicated. Let’s talk about it. We are sure we’ll find the best solution together!
WE TAKE GREAT PRIDE IN WATCHING OUR CLIENTS’ BUSINESSES GROW
You are definitely doing your job – we are buried in orders!
“You guys are definitely doing your job, I can see it –
we are buried in orders. Go Search Guru, go Search Guru.”
We are very pleased with the results
“Sales come first – and so the top priority is to write to sell.
The Search Guru really gets that.
Your copy optimization work and training exceeded our expectations;
We are very pleased with the results.”
TSG acts as an extension of a company
“It is their knowledge of the space
and the confidence to act as an extension of a company
that make their addition a unique spectacle.
Wherever I go in the internet space, Leslie will surely follow.”
I’m proud of the work we’ve done
“You guys have set the bar really high.
I’m proud of the work we’ve done and
I have told that to my network and peers and community.”
:: Total traffic increased 31% YOY after 6 months of service
:: Organic traffic increased 27.5% YOY after 6 months of service
One of the TOP experts in the field of SEM!
“I consider Leslie Carruthers to be one of the TOP experts in the field of SEM!
I have introduced Leslie to a number of my high profile clients such as Brookstone.com and On Target Jobs and
I always seem to receive a call from the clients I recommend a couple of months later
thanking me for getting them in touch with Leslie and her team!”
Quick to understand nuances
“Leslie is clearly and expert in her field.
She is very quick to understand nuances of individual business competencies.
She remains very current in the field, which is critical for any business
looking to stay most competitive with internet search.”
Always with great results
“I have personal experience with The Search Guru team and their work
within multiple electronic components distributors and manufacturers,
and recommend them to clients,
always with great results.”
Flexible to our needs
“The Search Guru team is easy to work with,
responsible, independently reliable and knowledgeable.
They are flexible to our needs
and tightly focused on our conversion goals.”
50% of our revenue comes from PPC management by TSG
“Lately, around 50% of our revenue has been directly attributed
to the paid search efforts performed by The Search Guru.
I consider 30% a good target for that metric and
with your help we have soared way past that!”
Met and exceeded my expectations
“I know from the phones and appointments set
that their work on Google Adwords was productive.
The Search Guru team met and exceeded my expectations
and I highly recommend them.”
I learned a lot
“You guys got way more done than I could have.
I learned a lot and am excited to learn more.
This was a very good experience.”
Expertise in a variety of areas
“Their expertise in a variety of areas
has enabled DentalCare Partners to
create a comprehensive search engine marketing strategy
that includes organic search, pay-per-click advertising, blogs and more.”
Thanks for the great resources
“The keyphrase research looks great.
This category is especially challenging, given the highly-competitive generic terms,
and we are now equipped to differentiate ourselves in a crowded online category.
Thanks for these great resources.”
Already seeing payoffs
“I hired The Search Guru team to do
SEO for MedCityNews.com and
we’re already seeing payoffs well before many of the different
strategies are implemented.”
“TSG revived our PPC campaigns.
They produced an increase of over 50% in revenue over the year;
that was something impressive to show to the board.”
Leslie at CMWorld
“We are so fortunate to have Leslie at CMWorld.
Her insights help us be better marketers!”
Special and Extraordinary People
“It’s a pleasure working with you and your team, Leslie!
Such a special and extraordinary group of people.”
SERVICES THAT PROVIDE TOP RESULTS FOR OUR CLIENTS
TSG partners with you and your team to build and execute a custom paid search strategy focused on driving the conversions to grow your business.
CRO
Is your conversion rate less than the industry average 1.5-2%? Be a top converting site – we’ll show you how.
SEO
Is your site loading fast enough? Have you fixed duplicate content issues? Let TSG help you verify if your site is technically fit.
Content Marketers operate with limited resources. TSG specializes in data-driven content optimization activities that lead to business results.
Reviewing the competitive landscape is the fast track to discovering and implementing proven b2b digital strategies for top traffic and conversions in your market
Book a FREE training or works session to discover opportunities for more traffic, lead generation, and conversion growth
WE ALIGN OUR OWN SUCCESS WITH THE SUCCESS OF OUR CLIENTS
Implementing paid search best practices drives huge top-line increases and return on ad spend gains for this b2b ecommerce brand.
SEO techniques (both on- and off-page) drove a 209% increase in organic traffic in less than 10 months.
SEO and CRO improvements on top Landing Pages which lead to improvement in conversion rate from ALL channels.
COMPANIES WE’VE WORKED WITH
HOW DO WE BRING RESULTS FOR YOUR BUSINESS?
FAST WINS
Unlock your company’s hidden potential
First, we’ll unlock the hidden potential that you are currently not using. We’ll (A) review the website for technical issues to improve its overall performance (B) review top landing pages and offer improvements to increase lead gen rate, and (C) audit your PPC campaigns (search, display and social) and optimize cost and conversions.
ONGOING GROWTH
Once you see our work pays for itself
Once you see that our work pays for itself, we can start investing in long-term efforts, such as digital marketing growth strategy, email communication, lead generation, content creation, and marketing automation.
QUESTIONS AND ANSWERS
Optimized content is content that is ranking high in search engine results pages.
Different key terms require different levels of optimization: highly competitive terms require more work, while new/niche/less competitive topics require less optimization.
Depending on competitiveness or a.k.a. “keyword difficulty” of a search term, you might need to:
- Add multiple subtopics to cover different aspects of the search intent
- Add image/video content to make the page more appealing to the users
- Improve on-page elements such as heading structure, alt elements, etc.
- Work on gaining backlinks for the content or increasing the overall domain authority of the website.
Here’s the template for content optimization we use at TSG – Content Planning and Outlines template, which will help you work on optimizing your content. And feel free to book a free work session with us to discuss the best approach to content optimization based on the resources you have available.
Optimizing website content is a data-driven process that starts with keyword research. To start optimizing your content, first check which keywords the page ranks for right now.
- You can find this information in Google Search Console > Performance > Landing Pages > click on the page URL, then check the queries.
- Or you can use external tools like SEMrush, Ahrefs or MOZ.
When you see the keywords, you need to choose which of them are relevant to your business.
Then you create a plan for updating the content:
- will you expand existing paragraphs?
- add more subtopics?
- or do you need to rearrange the page layout to move up in the rankings?
When updating your copy, you can also plan for making the page better from a CRO (conversion rate) perspective. Think about:
- Adding social proof/testimonials to your page
- Explaining “the process” — what can customers expect from you?
- Add FAQs — they are excellent for both SEO and CRO
We’d like to invite you for a free digital marketing training for a team of 3 or more people where we’ll discuss what’s new in SEO and Content Marketing and how to turn this knowledge into more business for your company. Use the link below to book a time or discuss more about the training:
- You may bring your whole team (3+ people) to the training, as you wish.
- You stay current: we’ll discuss what has changed in the last 1-3 years, so you know you’re using current knowledge and strategy.
- Very often, during your session we identify some quick wins that are also easy to implement.
- Next (in 80% of the trainings) we decide, together, to do follow-up work sessions where we tackle, together, 1 or more BIG issues you’re dealing with, right now.
- On those work sessions our team does some prep work by pulling data to support the issue discussion. And we work together to identify workable solutions for your company.
- Plus, you’ll get free access to competitor review and content optimization templates to help you implement, more easily, what you’ve learned in the training.
- We started this series of free trainings and work sessions after the first set of findings from our research: The top 3 issues of b2b Content Marketers. The trainings were a continuation of the research to dig deeper into those issues and see how we can find solutions for them.
- During lockdown, these training managed to fill a gap and decrease stress levels with fellow marketers, who experienced increased demand for digital marketing knowledge for their teams.
- We didn’t plan for it, but those sessions also helped us learn a lot about figuring out how to plug in digital channel tactics into existing marketing mixes of established companies, who were recently turning into digital and were operating with limited resources. These solutions are specific for every company and are born only through open discussions.
In order to make content marketing creation easier and faster and to follow best practices for SEO and CRO, it is advisable to use a Content marketing plan. Here’s the template we use at TSG – Content Planning and Outlines template :
Content audit will help you see:
- Top content serving SEO purposes
- Top content that gets backlinks
- Top content that gets engagement in Social Media
- Which content is working best for the brand
- Potentials for content to be created
Here’s the template we use: TSG Content Audit template – just make a copy from here:
- Competitors’ Keywords: With tools like SEMrush.com or Moz.com or Ahrefs.com you can see which keywords your competitors are ranking for in the Search Engines’ results.
- It is a great way to see where competition gets its traffic, and then reverse engineer their strategy to profit from their wins.
- You can also see an estimated volume of the traffic they get from each keyword. The keywords that bring them most traffic have high search volume (number of searches users do for a particular keyword) and your competitor is ranking high for the keyword (usually in the top 5 positions).
- Competitors’ Content: You will see both the keyword that’s ranking and the page that’s ranking. This means you can analyze what they did right on the page to make it rank high. Look out for things like:
- Long form content, like guides and tutorials
- Lists of useful information or step-by-step process
- Video or other form of interactive content
- Competitors’ Backlinks: You probably know how important backlinks are for SEO. The more high-quality backlinks that point to your website, the higher your chances are to win higher rankings in Google’s search results.
- The tools help you see where competitors got their best backlinks from
- With Backlink Gap tools you can compare your domain against up to 4 other competitors for backlink opportunities.
Well, isn’t this a nice starting point for any optimization effort? We love data :)
Content marketing is an essential part of your marketing efforts, but how do you know if you’re doing it right? In order to get in front of your target audience(s) you need to be creating useful, entertaining, easy to consume content, because that’s what people use the Internet for – to find useful information and solve problems.
Content marketing can be measured:
- by the organic traffic it brings to your website,
- by the backlinks and social engagement you’re getting and
- by the overall growth of your business (Domain authority).
Unfortunately, Content marketing is not a one-off campaign, which you can create, run and then measure its effect. Don’t forget: content marketing’s impacts are cumulative and exponential. New content is supported by old content, but then the older content can bring new life to old pieces and you can see a huge jump in your traffic. So, keep calm and keep writing.
On average we find 1/4 to 1/3 broken links when reviewing a company’s backlink profile – wrong redirects, 404 pages, pages with no content.
So, here’s the easy fix – you can improve your Link profile and Domain authority by regularly auditing your link profile and fixing any errors that may appear.
Do you know which pages attract most of your organic traffic? The top SEO page is usually your homepage, and the top keyword is you brand name. But after these there are some interesting keywords and pages that rank and bring in users to your website for free (and you might not be even aware of which pages these are).
These pages are interesting because:
- You can optimize them in a way that they bring not only free traffic, but also conversions and
- when you see what works for the Search engines, you can do more of that.
You can find this information under Google Analytics > Acquisition > Google Search Console > Keywords. By clicking on a keyword you will see which page or pages are ranking for the keyword. Have fun! And let us know if we can help.
Designers and marketers sometimes get scared that their pages become too long and want to cut out stuff to make it more user-friendly. Well, this is not exactly the best thing you can do.
On your money page (the page where you want your visitors to convert (in 95% of cases this is your homepage)) you need to have all questions users may have, with the answers. The most important problems you solve would be on the top, and it’s best to include all questions your prospects as your sales team and customer service teams.
- Why? Because that’s why people came to your page/site – to get their questions answered. The better job you do at that, the higher the chance they’ll convert.
- But won’t that page get too long? Not if you do it the right way: by having each scroll as a separate screen with e.g. different background and call-to-action (CTA) your users won’t be frustrated. In fact, the ones who find their answers will be able to convert right away, and the others will continue to scroll down. (Remember, the majority of users now search through mobile devices and scrolling down is OK on mobile.)
And last, but crucial, include testimonials – make sure visitors can see proof of your claims and find their solutions solved through the eyes of fellow users.
Here are the major elements included in a b2b competitor review:
- Top content serving SEO purposes per competitor
- Top content that gets backlinks per competitor’s domains
- Top content that gets engagement in social media
- Worth-noting CRO elements (e.g. explaining complex services or processes)
Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice working or brainstorm sessions.
In our b2b competitor analysis in majority of cases we include 4 parts:
- Copy and key phrase analysis of competing websites (SEO perspective)
- Social media profile analysis
- Inbound links(Backlink)
- CRO (conversion rate optimization) elements
Those parts work together and support each other to build a strong digital marketing channel so we look at them as a whole. Based on the findings we try to come up with content strategy ideas that will support all digital channels.
Here’s the Competitor Analysis template we are using — feel free to make a copy and start grabbing data for your analysis:
- SEMrush.com / Moz.com / Ahrefs.com for SEO performance (find out for which keywords a site is ranking) and Backlinks performance. Moz is also used for Domain Authority metrics.
- Try BuzzSumo.com for Social Media Performance metrics.
- SimilarWeb.com offers data beyond search engine traffic, e.g. how much of the traffic comes from direct or referral sources.
- Use Google Analytics and Google Search Console for comparing data from external tools with client domain data from internal web analytics tools.