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B2B Digital Marketing2023-12-21T11:10:10+00:00

We’ve been there. You need to produce a bigger volume of better leads, and to convert those leads into sales. You also know that if you’re going to meet or beat these goals, conventional approaches to marketing and b2b lead generation aren’t going to cut it.

WHAT WOULD 31% MORE TRAFFIC MEAN FOR YOUR BUSINESS?

Bostik, a global manufacturer of adhesive technologies used across a wide range of sectors including construction, automotive, aerospace, rail, packaging, tapes, labels, flexible lamination and footwear industries engaged with TSG for digital marketing strategy and support.

After six months of service, Bostik.com/US experienced:

  • 31% YOY increase in total traffic
  • 27.5% YOY increase in organic traffic

“You guys have set the bar really high. I’m proud of the work we’ve done and I have told that to my network and peers and community.”

CHRIS EICHMAN • MARKETING COMMUNICATIONS MANAGER
BOOK A CALL TO DISCUSS OPPORTUNITIES FOR YOUR BUSINESS

WE ALIGN OUR SUCCESS WITH THE SUCCESS OF OUR CLIENTS

INCREASE IN SOCIAL SHARES BY 28%

Engaging social content drove an increase in traffic to the main website from the blog and to the blog itself.

209% MORE ORGANIC TRAFFIC

SEO techniques (both on- and off-page) drove a 209% increase in organic traffic in less than 10 months.

PAID SEARCH INCREASES ROAS 79%

Paid search execution drove an increase in return on ad spend (ROAS) within one quarter.

CONTENT

Content Marketers operate with limited resources. TSG specializes in data-driven content optimization activities that lead to business results.

SEO

Is your site loading fast enough? Have you fixed duplicate content issues? Let TSG help you verify if your site is technically fit.

CRO

Is your conversion rate less than the industry average 1.5-2%? Be a top converting site – we’ll show you how.

PAID SEARCH

TSG partners with you and your team to build and execute a custom paid search strategy focused on driving the conversions to grow your business.

SOCIAL MEDIA

Social media is one of the fastest growing, and fastest changing channels for B2B sales. We help you build a social media strategy that drives sales.

TRAINING

Book a FREE 1-hour training for a team of 3 or more people and we’ll discuss what’s new in SEO and Content Marketing

HOW DO WE BRING RESULTS FOR YOUR BUSINESS?

FAST WINS

Unlock your company’s hidden potential

First, we’ll unlock the hidden potential that you are currently not using. We’ll:

  • audit your PPC campaigns (search, display and social) and optimize cost and conversions,
  • review top landing pages and offer improvements to increase lead gen rate, and
  • review the website for technical issues to improve your SEO performance.

ONGOING GROWTH

Once you see our work pays for itself

Once you see that our work pays for itself, we can start investing in long-term efforts, such as:

  • digital marketing growth strategy,
  • email communication,
  • lead generation,
  • content creation, and
  • marketing automation.

YOUR B2B DIGITAL MARKETING IN THE HANDS OF EXPERTS

Restaurant Equipment Solutions® has over 40 years of experience in the restaurant equipment and supply industry. TSG performed a competitive analysis that identified key areas of improvements and road map for the future. In the months following the improvements, RES b2b ecommerce site experienced:

  • 39.1% increase in organic traffic
  • 48.7% increase in organic revenue
  • 77.8% increase in desktop conversion rate
  • 441.9% increase in mobile conversion rate

“50% of revenue is coming from you guys – I usually would expect 30% so anything above that is really great.”

ARMON DRYSDALE, MARKETING MANAGER
BOOK A CALL TO FIND SOLUTIONS FOR YOUR COMPANY

SOME OF THE BRANDS WE’VE WORKED FOR

B2B DIGITAL MARKETING CHECKLIST

AD EFFICIENCY (PPC)

Do your ads perform at industry standards?

Metrics Industry Standard Your Rate
Ecommerce Conversion rate (Transactions/Clicks) above 1.5%
Return on ad spend (Revenue/Spend) above $4.00
Click-through rate (Clicks/Impressions) above 1.5%

If you’re performing below any of the industry standards, we would be happy to audit your PPC campaigns with a complimentary mini PPC audit (regular price $1,795).

LANDING PAGE EFFICIENCY

Do you have these elements on your landing pages?

Landing Page
Element		 Yes / No
Clear purpose
(understand what the page is about in 3 sec)
Clear CTA (to the next step we want to take the visitor)
Social proof/testimonials

If you answered ‘NO’ to any of the top three items needed on a high-converting landing page, we would be happy to audit a key landing page for you with a complimentary mini landing page review (regular price $895).

FOUNDED IN CLEVELAND OHIO OVER 14 YEARS AGO, THE SEARCH GURU DIGITAL MARKETING AGENCY HAS THE PROVEN SOLUTIONS TO MEET YOUR NEEDS

EXPECT US TO

1. Boost your brand’s visibility online
2. Optimize your site content to drive more traffic
3. Improve the quality of leads coming to your site

WE WILL

1. Speak in terminology you understand
2. Keep you up-to-date on best practices
3. Act as a partner through every step of the process

Address

121 N Leavitt Rd #303
Amherst, OH 44001

Phone

1-440-306-2418

Email

Results@TheSearchGuru.com