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So far thesearchguru has created 24 blog entries.

Find the courage to write: author Ralph Keyes provides direction and hope

Finding the courage to write “I worry that I’m not good enough,” says Joy Bautista Collado, although she can’t define precisely why. “I need courage.” And, even though other people encourage her to write, she doesn’t try to publish much because of her fear. “My biggest insecurity,” the writer from the Philippines confides, “is that

April 15th, 2014|0 Comments

Discover how to show empathy in writing and why it’s important

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have in common is that

February 14th, 2014|0 Comments

Finding expert sources can feel challenging, but it doesn’t have to be hard

Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content

February 7th, 2014|0 Comments

A defense of jargon in quality content: did we just say that?

Defending jargon as part of quality content (sort of) In 1981, my sister and I went to the movie theater to see Stripes, a film starring Bill Murray and co-starring Harold Ramis. Murray plays a character whose life was going nowhere: he’d just lost his job, his car was being repossessed and his girlfriend was

January 24th, 2014|0 Comments

Google’s 100% secure search: how to make lemonade from lemons

Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the chatter hasn’t been favorable). We understand – and we’d like to clear up some misconceptions, from our perspective, about how this change truly affects

September 27th, 2013|0 Comments

SEO basics: Domain authority and keywords are important for Google traffic

Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines, such as Google and Bing, receive huge numbers of queries every day, as people type terms into their search engine boxes. The search engines

June 26th, 2013|0 Comments

Using title tags effectively: do these tags affect rankings any more?

Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of the analysis, we determined: which pages from our client’s site were ranking well for highly sought-after keyphrases which pages from

April 5th, 2013|0 Comments

Timeline for Facebook: read our biz guide to the new Timeline on Facebook

What is Facebook Timeline? Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and unique opportunities to connect with their fans. Why does the new Timeline for Facebook matter to business? The new Timeline

May 28th, 2012|0 Comments

VSEO: find valuable YouTube SEO tips for video optimization that really work

VSEO, or video search engine optimization, is different from traditional search engine optimization, but many of the same basic SEO principles hold true. VSEO has many benefits for business owners. YouTube is the second largest search engine in the world and the third biggest site on the Internet (Google and Facebook are #1 and #2 respectively).

October 6th, 2011|0 Comments

Business letters of apology: repair online reputation & mend relationships

Business letters of apology: a customer of yours has just written a scathing online review of your products or services. How should you respond? The short answer is that you should write the customer a letter of apology (and, don’t worry, we’re going to include a business apology letter sample!). Regardless of the underlying issue

October 18th, 2010|0 Comments