About Leslie Carruthers

Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.

Happy New Year, Amphicars and Pandemics

2022-05-12T06:50:34+00:00January 3rd, 2021|

One Minute your Tires are on the Ground, the Next Minute you are in the Lake, and your Point of View Shifts Forever and Completely. Have you heard of the #amphicar? I offer it as a worthy representative for 2020. That’s me riding in one in Lake Travis (Austin, Texas -  #ThankYou Herb and

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[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?

2020-05-26T18:15:56+00:00May 21st, 2020|

Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:

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Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success

2018-12-17T20:55:01+00:00December 17th, 2018|

Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can be (even more) successful. The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can: Cut costs Shorten the sales cycle Increase brand awareness Drive

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Value Content Quality over Quantity: Experts Share Why

2021-04-09T18:12:58+00:00December 13th, 2018|

Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online

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PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media

2021-04-07T10:47:12+00:00July 30th, 2018|

Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social media can work for your credit union. Here are the top 6 ways PPC and Social Media can increase loyalty

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CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members

2021-04-07T10:47:50+00:00July 20th, 2018|

Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a landing page that showcases your strengths and what sets you apart from your competitors is key to generating more leads.

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Cost per Acquisition Calculator

2022-07-08T15:51:06+00:00July 11th, 2018|

Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire a new customer. Cost per Acquisition Formula [Revenue ➖ (Production Cost ➕ Overhead Expenses ➕ Refunds)] / Number of Customers

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Recover Lost Revenue with Cart Abandonment Emails

2018-09-10T14:31:20+00:00June 9th, 2018|

More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4 trillion in lost sales. That’s a lot of money left on the table! In this final installation of our ecommerce email marketing series, we’ll show you how to create a cart abandonment email campaign that can help you

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B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success

2022-05-12T09:18:07+00:00June 6th, 2018|

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can

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Hudson Library lecture: How to use Google Search Console to find keywords that are low-hanging fruit

2018-09-18T12:46:21+00:00March 9th, 2018|

Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its latest Entrepreneurship Series Event. And, special thanks to Burton D. Morgan Foundation for making this a possibility for the second year in a row. If you weren’t able to attend the event, don’t worry! You can watch the full

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