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So far thesearchguru has created 75 blog entries.

Discover the ideal length for your online content

Schizophrenic advice about the length of online content We often get asked, “How long should my blog post or article be? What’s the best length?” There is, however, no magic number. Instead, it should be as long as necessary to provide the quality needed in today’s competitive online world. With online content, here’s the reality:

July 26th, 2014|0 Comments

12 ways that clarity is the heart of SEO

12 Ways that Clarity is the Heart of SEO 1)   Before you ever begin to “SEO” your site, you will need a crystal clear business plan and set of business goals. While search engine optimization can help your site gain visibility and traffic, it can’t create a business for you. 2)   Ensure that your site

July 22nd, 2014|0 Comments

Transformational case study examples: use the magic of “because

Transform case studies with the magic of “because” Let’s say that I’m writing for a health and fitness blog with this audience: women who want to start working out but need motivation. I therefore decide to share the following experience: When I was in high school, our gym teacher told us to jog through nearby

July 15th, 2014|0 Comments

StoryBranding takes a fresh look at brand marketing strategies

Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this

July 14th, 2014|0 Comments

To create more content, should you start working in your sleep?

More content . . . better content . . . MORE CONTENT . . . BETTER CONTENT It’s as if Google was the super-sized cousin of the Cookie Monster, devouring more and more content while demanding better tasting copy with each chomp and gobble. Yes. As mentioned in our post about writer’s burnout last week,

July 1st, 2014|0 Comments

Overcoming burnout: recognizing and dealing with symptoms of burnout

Tips and strategies for writers from around the web for overcoming burnout   When you’re excited about a new writing project, you’ll probably have so many great ideas that your fingers can’t type fast enough to capture all of your thoughts – but that’s okay because you’ve got lots of adrenaline to keep you going.

June 24th, 2014|0 Comments

Belief-proof your marketing copy with these ten tips

Belief-proof your marketing copy Our high school was putting on the musical, “No, No, Nanette.” While others vied for acting and singing parts, I knew exactly what I wanted: to be the pit orchestra’s only flautist. I was happy when that happened – plus, my good friend Megan was playing first violin. The two of

June 17th, 2014|0 Comments

Improve your writing structure by boosting the muddle in the middle

Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.

June 10th, 2014|0 Comments

Use Google Analytics demographic data to market to your audience

Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their audiences, perhaps because they

June 3rd, 2014|0 Comments

Tips for creating content that Google rewards, without phone anxiety.

Creating content that Google rewards – without (too much) phone anxiety In 2014, Google is rewarding quality original copy – and the reality is that, like it or not, one of the best ways to accomplish this is through one particular type of primary source: the phone interview, the cause of anxiety for many writers.

June 3rd, 2014|0 Comments