About Leslie Carruthers

Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.

Using title tags effectively: do these tags affect rankings any more?

2018-06-14T21:07:34+00:00April 5th, 2013|

Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of the analysis, we determined: which pages from our client’s site were ranking well for highly sought-after keyphrases which pages from

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Social media in business: using social networking for business to find influencers.

2018-06-14T21:07:34+00:00July 27th, 2012|

Influencers can affect the opinions and buying decisions of your customers. Discover what types of influencers there are and why using social networking for business is necessary to identify them. Before social media dominated consumers’ time online, with 1 out of every 7 minutes spent online on Facebook, marketers were primarily concerned with demographics such

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Google Alert: it’s not enough to just set up Google Alerts. Find out more.

2018-06-14T21:07:35+00:00June 25th, 2012|

Google Alert: discover numerous new ways to use the search giant’s free service to help your business and/or personal brand. Ways in which these alerts are typically used include: To receive news on topics of interest, perhaps because they’re important to your business, because you blog about cutting-edge developments in a particular field and so

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Google Places SEO: Optimize Google Places business listing for Google+ Local.

2018-06-14T21:07:35+00:00June 18th, 2012|

Google Places for Business is now part of Google+. Optimize your Google Places listing today to take full advantage of new Google Places SEO ranking factors. Google’s recent announcement that Google Places for Business would become part of Google+ has caused some confusion. At present, the switch from Google Places for Business to Google+ Local

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Build brand visibility by submitting content to sites accepting guest posts.

2019-07-02T14:06:36+00:00June 14th, 2012|

You might see phrases like “guest posts wanted” and “accepting guest posts” online. What are guest posts – and why should you write them? First, the “what.” Guest posts can be articles – or they could be blog posts. In either case, you aren’t writing them for one of your own sites. Instead, you’re writing

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Timeline for Facebook: read our biz guide to the new Timeline on Facebook

2018-06-14T21:07:35+00:00May 28th, 2012|

What is Facebook Timeline? Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and unique opportunities to connect with their fans. Why does the new Timeline for Facebook matter to business? The new Timeline

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