Website conversion optimization answers the big question: what do my customers want to see on my website? In a previous post, we explored the pitfalls of letting a HiPPO design your website. Too often, websites are shaped by the wants of executives / managers and not by the needs of clients / customers. Conversion optimization
Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of the analysis, we determined: which pages from our client’s site were ranking well for highly sought-after keyphrases which pages from
So . . . how much does SEO cost, anyhow? Discover what your finance team needs to know about SEO. If your company is exploring search engine optimization, it’s important to get buy-in from the entire team. To that end, The Search Guru is publishing a series of posts on how to share the information
Influencers can affect the opinions and buying decisions of your customers. Discover what types of influencers there are and why using social networking for business is necessary to identify them. Before social media dominated consumers’ time online, with 1 out of every 7 minutes spent online on Facebook, marketers were primarily concerned with demographics such
Buying a domain name can be risky if you don’t have a plan. Here are some important things you need to know before you get a domain name. Let’s start at the beginning by answering the question what is a domain name? Even if you already have one, you might not really understand what it
Site maps, both an HTML site map and an XML site map, are essential for complete indexing of a site in the search engines. A website sitemap is a page that links to all other pages on the site in a clear, logical manner. They are helpful for visitors who are navigating the site; plus,
Google’s been up to a lot lately. In the second quarter of 2012 there were numerous Google changes, including the release of Google Penguin. Here is a timeline of some noteworthy Google changes from the past two months: April 2012: Google updates index size and tiers Fifty-two search quality changes for the month of April
Google Alert: discover numerous new ways to use the search giant’s free service to help your business and/or personal brand. Ways in which these alerts are typically used include: To receive news on topics of interest, perhaps because they’re important to your business, because you blog about cutting-edge developments in a particular field and so
Google Places for Business is now part of Google+. Optimize your Google Places listing today to take full advantage of new Google Places SEO ranking factors. Google’s recent announcement that Google Places for Business would become part of Google+ has caused some confusion. At present, the switch from Google Places for Business to Google+ Local
You might see phrases like “guest posts wanted” and “accepting guest posts” online. What are guest posts – and why should you write them? First, the “what.” Guest posts can be articles – or they could be blog posts. In either case, you aren’t writing them for one of your own sites. Instead, you’re writing
