Site maps, both an HTML site map and an XML site map, are essential for complete indexing of a site in the search engines. A website sitemap is a page that links to all other pages on the site in a clear, logical manner. They are helpful for visitors who are navigating the site; plus,
Google’s been up to a lot lately. In the second quarter of 2012 there were numerous Google changes, including the release of Google Penguin. Here is a timeline of some noteworthy Google changes from the past two months: April 2012: Google updates index size and tiers Fifty-two search quality changes for the month of April
Google Alert: discover numerous new ways to use the search giant’s free service to help your business and/or personal brand. Ways in which these alerts are typically used include: To receive news on topics of interest, perhaps because they’re important to your business, because you blog about cutting-edge developments in a particular field and so
Google Places for Business is now part of Google+. Optimize your Google Places listing today to take full advantage of new Google Places SEO ranking factors. Google’s recent announcement that Google Places for Business would become part of Google+ has caused some confusion. At present, the switch from Google Places for Business to Google+ Local
You might see phrases like “guest posts wanted” and “accepting guest posts” online. What are guest posts – and why should you write them? First, the “what.” Guest posts can be articles – or they could be blog posts. In either case, you aren’t writing them for one of your own sites. Instead, you’re writing
What is Facebook Timeline? Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and unique opportunities to connect with their fans. Why does the new Timeline for Facebook matter to business? The new Timeline
Discover the Pinterest website; get started with this 101 primer Pinterest.com is a website where registered users can save, organize and share images or YouTube videos they find around the Internet. Pinterest can also be accessed via the free Pinterest app for iOS. Learning how to use Pinterest is similar to learning how to use
An effective landing page is essential for a successful pay per click campaign. With AdWords campaigns, perhaps you follow all of the best practices for: campaign structure keyword targeting negatives and compelling ads But, if you fail to create a customer experience within your site that gets a click – that becomes a conversion –
Business letters of apology: a customer of yours has just written a scathing online review of your products or services. How should you respond? The short answer is that you should write the customer a letter of apology (and, don’t worry, we’re going to include a business apology letter sample!). Regardless
The Search Guru shares in-depth tips to help you purchase the best digital camcorder to increase your website’s video content – to draw more traffic. There are many types of digital camcorders on the market today that are designed to make it easy for you to create a video and upload the content online. (The
