Break through writer’s block with these helpful writing techniques.

2018-06-14T21:07:33+00:00March 7th, 2014|

The dreaded writer’s block – and ways to smash through the barriers If you ask 100 people how to define writer’s block and/or what causes the blockage, you’ll get at least 101 answers, ranging from those who don’t believe in the phenomenon to those who have elaborate theories on the subject. When making the case

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Editing and proofreading expert K.D. Sullivan shares tips & experiences

2018-06-14T21:07:33+00:00February 21st, 2014|

The Search Guru chats with K.D. Sullivan, CEO of Untreed Reads Publishing For four years, I edited a full-color print magazine, one that was costly to produce. The tone of the publication was friendly, cheerful, upbeat and neighborly, while the audience consisted largely of conservative women in their 50s. In one issue, we were including


3 Mobile Ecommerce Optimization Tests You Need to Be Running

2018-06-14T21:07:33+00:00January 21st, 2014|

Content strategy: does outrageous behavior reap rewards online? For content creators and marketers – to paraphrase Charles Dickens’ book, Tale of Two Cities, now in the public domain – it is the best of times, it is the worst of times, it is the age of wisdom, it is the age of foolishness. It’s the


Obtain keyword performance data in the (not provided) era. Here’s how.

2018-06-14T21:07:33+00:00November 21st, 2013|

How to obtain keyword performance data in the era of (not provided) Much of the talk in the search engine world recently has centered on Google’s move to secure search, and its effects on the SEO community. While this change doesn’t really affect what we do, which is delivering great content to site visitors, keyword


Craft persuasive targeted content through the creation of personas.

2018-06-14T21:07:33+00:00October 1st, 2013|

Craft persuasive targeted content through the creation of well-researched personas. Before creating effective targeted content for your site, it’s important to understand your site’s audiences – meaning both the current audience and the desired audience – and what they need and want. First steps in determining this can include: Intake: collect team knowledge about client/customer/prospect


Google’s 100% secure search: how to make lemonade from lemons

2021-04-07T10:52:26+00:00September 27th, 2013|

Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the chatter hasn’t been favorable). We understand – and we’d like to clear up some misconceptions, from our perspective, about how


Here’s what the Google Image Carousel debut means to your site.

2018-06-14T21:07:34+00:00August 23rd, 2013|

On June 18, 2013, Google debuted its “Google Image Carousel.” Here’s what it means to you and your site. Because of its impact on local search – after all, this is the biggest change to Google local results in years – this Carousel is also known as the “Google Local Carousel.” No matter which name