Creating content that Google rewards – without (too much) phone anxiety In 2014, Google is rewarding quality original copy – and the reality is that, like it or not, one of the best ways to accomplish this is through one particular type of primary source: the phone interview, the cause of anxiety for many writers.
Introduction to Google Local If you provide a service to your local community, then chances are this post is for you. For example, type moving company into Google. What we see in Cleveland will differ greatly from what someone else sees in Miami. This is because Google understands that some queries carry local intent. Queries
How to deal effectively with online complaints and criticisms Recently, a woman accused a Starbucks barista of using caramel to create satanic symbols in two cups of coffee that she’d bought: one was a Pentagram symbol and, the other, 666. She posted her complaint to the Starbucks Facebook page and her post was liked and
Ethics in writing: where is the line in the sand? Isaac, a high school senior, was dying of leukemia. He wished, with all of his heart, to survive long enough to graduate. I learned about Isaac when my newspaper editor called me and said that I needed to be at the football field where his
Deadly sin of over-confidence: managing your ego Now, I usually don’t brag. I really don’t. But, in this post, I’m going to do so, openly and without shame. Through my entire elementary school career, I was the spelling bee champion. Yes, I was. Without question. I didn’t just win some of the weekly spelling bees.
The dreaded writer’s block – and ways to smash through the barriers If you ask 100 people how to define writer’s block and/or what causes the blockage, you’ll get at least 101 answers, ranging from those who don’t believe in the phenomenon to those who have elaborate theories on the subject. When making the case
The Search Guru chats with K.D. Sullivan, CEO of Untreed Reads Publishing For four years, I edited a full-color print magazine, one that was costly to produce. The tone of the publication was friendly, cheerful, upbeat and neighborly, while the audience consisted largely of conservative women in their 50s. In one issue, we were including
Catch 22: expert sources or engagement first? At first glance, the formula for creating great content (that can be promoted on social media channels) might look simple and straightforward: Google likes and rewards websites with quality content Therefore, I will write quality content for my blog One of the best ways to create quality content
Content strategy: does outrageous behavior reap rewards online? For content creators and marketers – to paraphrase Charles Dickens’ book, Tale of Two Cities, now in the public domain – it is the best of times, it is the worst of times, it is the age of wisdom, it is the age of foolishness. It’s the
How to obtain keyword performance data in the era of (not provided) Much of the talk in the search engine world recently has centered on Google’s move to secure search, and its effects on the SEO community. While this change doesn’t really affect what we do, which is delivering great content to site visitors, keyword
