Do you know which pages attract most of your organic traffic? The top SEO page is usually your homepage, and the top keyword is you brand name. But after these there are some interesting keywords and pages that rank and bring in users to your website for free (and you might not be even
Designers and marketers sometimes get scared that their pages become too long and want to cut out stuff to make it more user-friendly. Well, this is not exactly the best thing you can do. On your money page (the page where you want your visitors to convert (in 95% of cases this is your
Here are the major elements included in a b2b competitor review: Top content serving SEO purposes per competitor Top content that gets backlinks per competitor's domains Top content that gets engagement in social media Worth-noting CRO elements (e.g. explaining complex services or processes)
Doing B2B competitor analysis is a great place to start planning your digital marketing strategy or revisit and update it with fresh ideas. We love competitor analysis as we (almost) always manage to come up with both easy to implement fast wins as well as ideas for long terms strategies that would feed nice
SEMrush.com / Moz.com / Ahrefs.com for SEO performance (find out for which keywords a site is ranking) and Backlinks performance. Moz is also used for Domain Authority metrics. Try BuzzSumo.com for Social Media Performance metrics. SimilarWeb.com offers data beyond search engine traffic, e.g. how much of the traffic comes from direct or referral sources. Use