Value Content Quality over Quantity: Experts Share Why
Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true –
PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media
Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social
CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members
Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a
Cost per Acquisition Calculator
Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire
Recover Lost Revenue with Cart Abandonment Emails
More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4 trillion in lost sales. That’s a lot of money left on the table! In this final installation of
B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success
The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here
Hudson Library lecture: How to use Google Search Console to find keywords that are low-hanging fruit
Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its latest Entrepreneurship Series Event. And, special thanks to Burton D. Morgan Foundation for making this a possibility for
Discover how to show empathy in writing and why it’s important
Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I
Google’s Mobile First Index Quick Takeaways
Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage
3 Mobile Ecommerce Optimization Tests You Need to Be Running
No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is
How effective listening skills are at the core of SEO
Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about
Google ranking on facts, not links? You’d better audit your fact checking!
If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in
News about journalism and content marketing: what’s the ideal mix?
Boy, were we happy to read “How Hiring a Journalist Can Improve Your Content Marketing” by Robert McGuire (March 31, 2015) on the Content Marketing Institute website. We’ve been advocating the use of professional journalism
Creating content isn’t enough: writing to an audience is key in 2014.
2014: the Year of the Audience In multiple places online, 2013 was proclaimed to be the year of the content writer – or something similar. And, you wouldn’t have gotten any argument from me, or
How is the content of a Google Knowledge Graph determined? See our thoughts.
Overview of the Google Knowledge Graph On May 16, 2012, Google announced the debut of their Knowledge Graph in the United States, which is a conglomerate of related information found in the right-hand margin of
Bolster your holiday Internet marketing strategy with effective PPC marketing
PPC marketing strategy: Incorporating paid search into your holiday Internet marketing strategy As an online marketer, the holiday shopping season seems to start earlier each year; that’s because, in many respects, it does. Advertisers push
Try these free writing tools to improve your blogging
Improve blogging with these free writing tools Free Images Make your blog posts more appealing by including eye-catching images. If you don’t have much of a budget, use Google to find royalty-free ones (but we
Discover the ideal length for your online content
Schizophrenic advice about the length of online content We often get asked, “How long should my blog post or article be? What’s the best length?” There is, however, no magic number. Instead, it should be
12 ways that clarity is the heart of SEO
12 Ways that Clarity is the Heart of SEO 1) Before you ever begin to “SEO” your site, you will need a crystal clear business plan and set of business goals. While search engine optimization
Transformational case study examples: use the magic of “because
Transform case studies with the magic of “because” Let’s say that I’m writing for a health and fitness blog with this audience: women who want to start working out but need motivation. I therefore decide
StoryBranding takes a fresh look at brand marketing strategies
Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take
To create more content, should you start working in your sleep?
More content . . . better content . . . MORE CONTENT . . . BETTER CONTENT It’s as if Google was the super-sized cousin of the Cookie Monster, devouring more and more content while