The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings
Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web
12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t
[Ebook] 3 Secrets Top B2B Marketers Rely On to Beat Their #1 Problem: Limited Resources
For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.
[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?
Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they
Top 3 Digital Marketing Issues: Research findings from 500+ B2B marketing managers surveyed
How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update
Google Ads and Google Analytics: Why there is a Differences in Conversions and Revenue
Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the
Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit
Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your
Is Your B2B Website an Asset or Burden? [Research Findings]
B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought
Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success
Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can be (even more) successful. The market for B2B Ecommerce is massive and growing rapidly,
Value Content Quality over Quantity: Experts Share Why
Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true –
PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media
Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social
CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members
Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a
Cost per Acquisition Calculator
Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire
Recover Lost Revenue with Cart Abandonment Emails
More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4 trillion in lost sales. That’s a lot of money left on the table! In this final installation of
B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success
The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here
Hudson Library lecture: How to use Google Search Console to find keywords that are low-hanging fruit
Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its latest Entrepreneurship Series Event. And, special thanks to Burton D. Morgan Foundation for making this a possibility for
Discover how to show empathy in writing and why it’s important
Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I
Google’s Mobile First Index Quick Takeaways
Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage
3 Mobile Ecommerce Optimization Tests You Need to Be Running
No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is
How effective listening skills are at the core of SEO
Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about
Google ranking on facts, not links? You’d better audit your fact checking!
If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in