Making lemonade from lemons: Google’s new 100% secure search This week at The Search Guru, we’ve been hearing a lot of buzz from clients about Google’s move to secure search (and the chatter hasn’t been favorable). We understand – and we’d like to clear up some misconceptions, from our perspective, about how
Getting back to SEO basics! Today, let’s talk about some basic building blocks of SEO and how monitoring our competitors can help us spot weaknesses in our own sites. Search engines, such as Google and Bing, receive huge numbers of queries every day, as people type terms into their search engine
Does using title tags well on your site make a difference in rankings any more? Recently, The Search Guru did an in-depth analysis of top ranking pages in a particular client’s industry. As part of the analysis, we determined: which pages from our client’s site were ranking well for highly sought-after keyphrases which pages from
Spring is coming – so it’s time to freshen up your website by once again choosing keywords for your site and updating your web page content. When was the last time that you conducted keyword research on your site? If the answer is a year – or more – then it’s definitely time to repeat
