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User Experience (UX) Tactics to Help with SEO

When competing for a highly competitive key term, every website returned for the search by Google has high authority (from Google’s perspective). Google cannot chance recommending websites that have no history or recommendations (backlinks) from other established domains.

Once Google knows the businesses are OK and it can recommend them to its searchers, it will rank them based on the quality of the online experience (UX). That is, above a certain domain authority threshold, SEO is less important for how high you rank. At that point, UX matters more.

5 Steps to Get your New Marketing People Up to Speed

2022-07-25T12:29:14+00:00July 25th, 2022|

A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far too frequent onboarding duties. Onboarding can be a challenge for any organization during "normal" times; during times of high turnover

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Why improving User Experience (UX) is the best thing you can do for SEO.

2022-06-22T19:45:32+00:00June 16th, 2022|

We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the majority of SEO and digital marketing experts agreed that UX is actually more important when your page has reached the

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Top 7 Tactics to Keep Users on your Page Longer (Leveraging Time on Site – an Important SEO Factor)

2022-07-08T07:54:10+00:00April 26th, 2022|

Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time

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5 Steps to Get Rid of Poor Performing Marketing Pages, Once and for All

2022-06-22T19:46:19+00:00February 24th, 2022|

MORE traffic & MORE conversions? Yes, please! Let's tackle your B2B marketing landing pages, improving them so they drive more traffic and conversions, now. Watch our video series as we guide you step-by-step through what it takes to solve any issue you may be having with your web pages. Following these steps guarantees your

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From Search to Recommendations – How to Evolve Your SEO

2022-06-22T19:46:29+00:00February 16th, 2022|

Classic SEO metrics, like page authority, backlinks, content lengths and keyword optimization are no longer enough to rank high in Google. We've been researching why a particular higher authority domain wasn’t able to rank on page one of Google. Here are the results. Even though URL 4 has better page authority, backlinks,

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