In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation, e.g.: Health causes Sexual orientation Religious practices and groups Political beliefs, social issues,

How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s blatantly silly! Below, we’ll show you how to set up your Facebook ads so that you reach just the right

We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t equal more engagement on LinkedIn.  More content ≠ More engagement on LinkedIn The engagement just wasn’t where we wanted it