7 Facebook Ad Tactics to Help You Deal with New Targeting Option Limitations

2022-07-05T13:48:49+00:00June 1st, 2022|

In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation, e.g.: Health causes Sexual orientation Religious practices and groups Political beliefs, social issues,

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Audience Exclusion in Facebook: How to Use it to Drive Even Better Results and More Conversions

2022-06-01T17:03:33+00:00November 20th, 2020|

How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s blatantly silly! Below, we’ll show you how to set up your Facebook ads so that you reach just the right

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12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts

2022-05-12T06:05:32+00:00July 3rd, 2020|

We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t equal more engagement on LinkedIn.  More content ≠ More engagement on LinkedIn The engagement just wasn’t where we wanted it

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VSEO: 5 YouTube SEO tips for video optimization that really work

2022-05-20T07:56:52+00:00October 6th, 2018|

VSEO, or video search engine optimization, is different from traditional search engine optimization, but many of the same basic SEO principles hold true. VSEO has many benefits for business owners. YouTube is the second largest search engine in the world and the third biggest site on the Internet (Google and Facebook

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Timeline for Facebook: read our biz guide to the new Timeline on Facebook

2018-06-14T21:07:35+00:00May 28th, 2012|

What is Facebook Timeline? Facebook is updating the way their fan / brand pages look and operate. This change in appearance and behavior is being called the Timeline for Facebook and offers brands new and unique opportunities to connect with their fans. Why does the new Timeline for Facebook matter to business? The new Timeline

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