Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they
Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true – in part because each human being has his or her own perspective. It’s also true because, in today’s noisy online
Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites. The majority of searches occur via mobile devices (60% according to
No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful?
If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in addition to – rewarding sites with quality links pointing to the site. Google engineers published a paper about this technology on
2014: the Year of the Audience In multiple places online, 2013 was proclaimed to be the year of the content writer – or something similar. And, you wouldn’t have gotten any argument from me, or probably from any other content producer. Instead, we got to puff out our collective chests, print out these articles and
Overview of the Google Knowledge Graph On May 16, 2012, Google announced the debut of their Knowledge Graph in the United States, which is a conglomerate of related information found in the right-hand margin of a search engine results page when you conduct a search in Google. This information is gathered by Google from a
PPC marketing strategy: Incorporating paid search into your holiday Internet marketing strategy As an online marketer, the holiday shopping season seems to start earlier each year; that’s because, in many respects, it does. Advertisers push the bar by offering sales and other promotions earlier and earlier every year. For all practical purposes, you should consider
Improve blogging with these free writing tools Free Images Make your blog posts more appealing by including eye-catching images. If you don’t have much of a budget, use Google to find royalty-free ones (but we advise further copyright verification). 1) Search on Google images for what you need (let’s say, a happy writer): 2) Choose
Schizophrenic advice about the length of online content We often get asked, “How long should my blog post or article be? What’s the best length?” There is, however, no magic number. Instead, it should be as long as necessary to provide the quality needed in today’s competitive online world. With online content, here’s the reality:
