Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2021-04-07T10:56:51+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media

2021-04-07T10:47:12+00:00July 30th, 2018|

Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social media can work for your credit union. Here are the top 6 ways PPC and Social Media can increase loyalty

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B2B Ecommerce Landing Pages: Great Examples of Huge Wins & Epic Fails

2021-04-07T10:59:51+00:00July 11th, 2018|

Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on your

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B2B Ecommerce Marketing: How to Overcome the Top 8 Challenges Blocking Your Success

2021-04-07T10:59:12+00:00June 6th, 2018|

The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can

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Online advertising trends: a steady increase in search based advertising

2018-06-14T21:07:35+00:00February 26th, 2009|

Online advertising trends: a recent eMarketer report suggests a steady increase in search based advertising. In fact, an analysis of these online advertising trends by Online Media Daily states that marketers will actually “rely more on search marketing as many become cautious about spending and look for methods to prove that campaigns work.” More specifically,

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