An effective landing page is essential for a successful pay per click campaign. With AdWords campaigns, perhaps you follow all of the best practices for: campaign structure keyword targeting negatives and compelling ads But, if you fail to create a customer experience within your site that gets a click – that becomes a conversion –
Business letters of apology: a customer of yours has just written a scathing online review of your products or services. How should you respond? The short answer is that you should write the customer a letter of apology (and, don’t worry, we’re going to include a business apology letter sample!). Regardless
The Search Guru shares in-depth tips to help you purchase the best digital camcorder to increase your website’s video content – to draw more traffic. There are many types of digital camcorders on the market today that are designed to make it easy for you to create a video and upload the content online. (The
Pay per click management: When choosing a company to manage your paid search campaign, there are many factors to consider. What kind of reporting will you receive? Will you have total access to your account? How helpful will your account manager be? Another important factor you should consider is whether manual bidding or bid management
Does your website have a case of the blahs? Here’s the prescription for success: a website analysis – and some competitive intelligence, too! You know the symptoms. Your website traffic is sluggish – and nothing that you’ve tried has boosted its health. At The Search Guru, our SEO experts have helped countless companies – many
Spring is coming – so it’s time to freshen up your website by once again choosing keywords for your site and updating your web page content. When was the last time that you conducted keyword research on your site? If the answer is a year – or more – then it’s definitely time to repeat
Online advertising trends: a recent eMarketer report suggests a steady increase in search based advertising. In fact, an analysis of these online advertising trends by Online Media Daily states that marketers will actually “rely more on search marketing as many become cautious about spending and look for methods to prove that campaigns work.” More specifically,
Do you know the spiders? If one ever wondered if search engine engineers were a whimsical lot, one only needs to looks at the names of search engines’ spiders to find the answer. Googlebot, Slurp, Ask Jeeves and ia_archiver are some of the spider names used by the most popular search engines on the web.
