About Leslie Carruthers

Leslie Carruthers is President of The Search Guru, a search engine marketing (SEM), search engine optimization (SEO) and content marketing agency serving medium and large businesses who think big.

Choosing keywords to revise web page content: freshen up your website now

2018-06-14T21:07:35+00:00March 1st, 2010|

Spring is coming – so it’s time to freshen up your website by once again choosing keywords for your site and updating your web page content. When was the last time that you conducted keyword research on your site? If the answer is a year – or more – then it’s definitely time to repeat

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Online advertising trends: a steady increase in search based advertising

2018-06-14T21:07:35+00:00February 26th, 2009|

Online advertising trends: a recent eMarketer report suggests a steady increase in search based advertising. In fact, an analysis of these online advertising trends by Online Media Daily states that marketers will actually “rely more on search marketing as many become cautious about spending and look for methods to prove that campaigns work.” More specifically,

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Search engines spiders: spider names and what search engines they belong to

2018-06-14T21:07:35+00:00February 7th, 2008|

Do you know the spiders? If one ever wondered if search engine engineers were a whimsical lot, one only needs to looks at the names of search engines’ spiders to find the answer. Googlebot, Slurp, Ask Jeeves and ia_archiver are some of the spider names used by the most popular search engines on the web.

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