4 Low-Hanging B2B Marketing Strategies

2021-05-11T23:20:21+00:00May 10th, 2021|

For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources.  So, that's what we've focused on -- finding working solutions for producing

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“We’ve acquired two competitors, but organic traffic and revenue keep dropping over the last 12-18 months” [Lessons from Work Sessions Series]

2021-04-28T13:40:55+00:00March 15th, 2021|

We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was

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What are B2B Marketers Solving for: No More Trade Shows [Lessons from Work Sessions Series]

2021-04-28T13:41:51+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Is Your B2B Website an Asset or Burden?

2021-04-07T10:38:44+00:00January 28th, 2019|

B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought of their b2b website as more of a burden than an asset to their business. That got us thinking: do

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