M&A Digital Marketing Strategies for B2B: Top 3 Fail-Proof Tactics

2022-05-20T07:45:07+00:00May 18th, 2022|

Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However,  M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to

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What are B2B Marketers Solving for: No More Trade Shows

2022-02-18T17:58:58+00:00February 16th, 2021|

What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?”  Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US.   “Event marketing was our bread and butter pre coronavirus pandemic.

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Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing

2022-02-18T17:59:28+00:00January 17th, 2021|

The pandemic compounded every content marketer’s #1 problem: lack of time and resources.  Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level.  How to cope, maintain and even

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How to Turn Lemons into Lemonade after #COVID19 with Content Marketing Expert, Joe Pulizzi.

2020-06-23T23:57:21+00:00June 23rd, 2020|

https://youtu.be/XpkEkUzew68 Leslie Carruthers: We are over the moon to have Joe Pulizzi here with us today on Rebound This. Thanks so much for making time, the godfather of content marketing, the king of orange, and just an all around great guy. Thanks for taking time away from the family to be with us

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[Ebook] 3 Secrets Top B2B Marketers Rely On to Beat Their #1 Problem: Limited Resources

2022-05-12T06:51:58+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?

2020-05-26T18:15:56+00:00May 21st, 2020|

Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they are seeing as opportunities, trends and positive examples. The article has been updated with their insights. In it we’ll show:

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Top 3 Digital Marketing Issues: Research findings from 500+ B2B marketing managers surveyed

2022-05-12T06:52:49+00:00May 18th, 2020|

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update May 18, 2020: As a second phase of the "What Works and What Doesn't Work in Content Marketing" research we

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Discover how to show empathy in writing and why it’s important

2022-03-02T11:53:23+00:00February 8th, 2018|

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have

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How effective listening skills are at the core of SEO

2018-06-14T21:07:26+00:00August 5th, 2015|

Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American

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Google ranking on facts, not links? You’d better audit your fact checking!

2021-04-09T18:19:51+00:00April 17th, 2015|

If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in addition to – rewarding sites with quality links pointing to the site. Google engineers published a paper about this technology

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