The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup

2022-05-12T06:51:08+00:00October 1st, 2020|

We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than

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Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings

2022-05-12T05:54:03+00:00July 27th, 2020|

Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web pages are providing. The quality signals are page loading, interactivity, and visual stability.  Why? Delivery of content affects the user’s

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12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts

2022-05-12T06:05:32+00:00July 3rd, 2020|

We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t equal more engagement on LinkedIn.  More content ≠ More engagement on LinkedIn The engagement just wasn’t where we wanted it

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#ReboundThis with Jim Marous: The Positives from COVID-19 for the Banking Industry & How to Prepare for the Rebound.

2021-02-17T08:07:59+00:00June 17th, 2020|

https://youtu.be/eCsr0VylqF4 Leslie Carruthers: Hello and welcome. You're dealing with the combination of problems you face as a content marketer in b2b plus Coronavirus. We're here to talk with leading content marketers, top marketers and business leaders about how you can prepare for the rebound. Today, we are so lucky we have

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[Ebook] 3 Secrets Top B2B Marketers Rely On to Beat Their #1 Problem: Limited Resources

2022-05-12T06:51:58+00:00June 15th, 2020|

For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.  This ebook is solving for the #1 Obstacle of B2B Content Marketers: Working with Limited Resources 

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Top 3 Digital Marketing Issues: Research findings from 500+ B2B marketing managers surveyed

2022-05-12T06:52:49+00:00May 18th, 2020|

How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update May 18, 2020: As a second phase of the "What Works and What Doesn't Work in Content Marketing" research we

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Expectations for after COVID-19: New Skills, Leadership Revealed and Positives from the Crisis – Interview with Sergiu Simmel

2020-05-26T18:18:40+00:00May 11th, 2020|

https://youtu.be/-DpGwqEdisY Leslie Carruthers: You're dealing with one, two, or maybe all of the top problems of content marketers and SEO professionals: The first is lack of resources. The second is not being sure what's producing results. And the third is time to results. We are here to solve those problems inside of the

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Expectations for after COVID-19: Changes in Consumer Behavior – Video Interview with Bree Blazak from Afterpay

2020-05-26T18:18:47+00:00April 30th, 2020|

Leslie Carruthers: Thank you Bree Blazak for making time today. I'm so excited to have you here, Bree Blazak in the house. And you're gonna want to listen to what she has to say. She is one of those top marketers and bizdev people. So we've got two for one today.

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Google Ads and Google Analytics: Why there is a Differences in Conversions and Revenue

2022-05-12T07:24:56+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

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Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit

2022-05-12T08:13:07+00:00February 19th, 2020|

Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be tricky,

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