Top B2B Content Marketers Discuss What Success Looks Like
For the last year, TheSearchGuru has begun working on a book about content marketing and what strategies to use when you don't have enough time, people or budget. Leslie Carruthers has met with top
4 Low-Hanging B2B Marketing Strategies
For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all
“We’ve acquired two competitors, but organic traffic and revenue keep dropping”
We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in
Schema Markup for Colleges and Universities
What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website
What are B2B Marketers Solving for: No More Trade Shows
What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she
Which are the Fastest Ways to Win Leads and Sales via B2B Content Marketing
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess
Schema Markup and SEO for Banks, Credit Unions, etc.
What Is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do You Need Schema? Schema.org markups help index and rank your website
Audience Exclusion in Facebook: How to Use it to Drive Even Better Results and More Conversions
How do you feel about ads following you on every website you visit? It’s a bit creepy, right? And then there are ads that follow you even after you’ve purchased from the website. That’s
The Importance of FAQs for SEO and CRO and Why You Should Use FAQ Schema Markup
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If
Core Web Vitals: What You Need to Know on Google’s Upcoming Changes to Search Rankings
Google recently announced a new set of performance metrics in its efforts to make page experience an official Google ranking factor. Google will use these quality signals to determine the user experience (UX) web
12 Bad@$$ Tips to Grow Engagement on Your B2B LinkedIn Posts
We at The Search Guru have been super-focused on our content marketing (like we’ve supported our clients to be) during this Coronavirus pandemic, but one thing I was noticing was that more content didn’t
[Ebook] 3 Secrets Top B2B Marketers Rely On to Beat Their #1 Problem: Limited Resources
For those of you who don’t have time (we’re talking limited resources here), we are publishing here the first 2 pages of the ebook to see what this proven process can do for you.
[New Research] Marketing Managers’ POV: How is the COVID-19 Crisis Affecting your Marketing Budget?
Wondering how the COVID-19 crisis is impacting marketing budgets? So were we. What we found was surprising. Update: In the period April - May, 2020 we did interviews with top marketers on what they
Top 3 Digital Marketing Issues: Research findings from 500+ B2B marketing managers surveyed
How do you know if you’re doing content marketing right? How do you know if you’re creating the right content to fuel the complexities of your sales cycles? Not sure? You’re not alone. Update
Google Ads and Google Analytics: Why there is a Differences in Conversions and Revenue
Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the
Top 3 B2B Conversion Tracking Mistakes that Affect Your Profit
Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your
Is Your B2B Website an Asset or Burden? [Research Findings]
B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought
Overcome the Top 8 B2B Ecommerce Challenges Blocking Your Success
Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can be (even more) successful. The market for B2B Ecommerce is massive and growing rapidly,
Value Content Quality over Quantity: Experts Share Why
Rare consensus: content quality over quantity We’ve all heard some version of this old joke: put ten experts in a room and you’ll get eleven different points of view. And, it’s largely true –
PPC for Credit Unions: Top 6 Ways to Increase Loyalty and Gain New Accounts and Members with Paid Search Advertising and Social Media
Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social
CRO for Credit Union: 5 Ways to Optimize Landing Pages for Generating More New Accounts and Members
Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a
Cost per Acquisition Calculator
Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire