About Kate Proykova

Digital marketing strategist with 10+ years of experience with B2B, E-commerce, Startup, Finance, Web hosting on SEO, CRO, SEM, Inbound Marketing, Social Media, Email Marketing, Development/Web design projects.

Google Ads and Google Analytics: Why you see differences in Conversions and Revenue

2021-04-07T10:56:51+00:00February 25th, 2020|

Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they

Comments Off on Google Ads and Google Analytics: Why you see differences in Conversions and Revenue