More than 70% of customers abandon their online shopping carts before completing a purchase, that’s over $4 trillion in lost sales. That’s a lot of money left on the table! In this final installation of our ecommerce email marketing series, we’ll show you how to create a cart abandonment email campaign that can help you
The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can
Thank you to everyone at Hudson Library & Historical Society for the opportunity to speak at its latest Entrepreneurship Series Event. And, special thanks to Burton D. Morgan Foundation for making this a possibility for the second year in a row. If you weren’t able to attend the event, don’t worry! You can watch the full
Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have
Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites. The majority of searches occur via mobile devices (60% according to
No matter which industry you're in, if you're a business that sells products online, your ecommerce conversion rate is one of the most valuable pieces of data available to you. After all, this number is a loud and clear reflection of your ability to turn passive shoppers into active paying customers. How’s that for powerful?
Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American
If you’ve been reading about Knowledge-Based Trust (also called the “Truth Algorithm”), you know that Google has looked into ranking websites based on the factual information it contains, either instead of – or more likely in addition to – rewarding sites with quality links pointing to the site. Google engineers published a paper about this technology
Boy, were we happy to read “How Hiring a Journalist Can Improve Your Content Marketing” by Robert McGuire (March 31, 2015) on the Content Marketing Institute website. We’ve been advocating the use of professional journalism techniques in content marketing since at least 2013 and it is wonderful validation to read this recommendation on a well-respected
2014: the Year of the Audience In multiple places online, 2013 was proclaimed to be the year of the content writer – or something similar. And, you wouldn’t have gotten any argument from me, or probably from any other content producer. Instead, we got to puff out our collective chests, print out these articles and
