12 Ways that Clarity is the Heart of SEO 1) Before you ever begin to “SEO” your site, you will need a crystal clear business plan and set of business goals. While search engine optimization can help your site gain visibility and traffic, it can’t create a business for you. 2) Ensure that your site
Transform case studies with the magic of “because” Let’s say that I’m writing for a health and fitness blog with this audience: women who want to start working out but need motivation. I therefore decide to share the following experience: When I was in high school, our gym teacher told us to jog through nearby
Storybranding If, in 1891, you were suffering from a “bilious” or “nervous” disorder, apparently all you needed to do was take Beecham’s Pills, the “most marvelous antidote yet discovered.” In fact, it would also take care of your weak stomach, sick headache, impaired digestion, constipation and disordered liver. Wow. What a deal! Better yet, this
More content . . . better content . . . MORE CONTENT . . . BETTER CONTENT It’s as if Google was the super-sized cousin of the Cookie Monster, devouring more and more content while demanding better tasting copy with each chomp and gobble. Yes. As mentioned in our post about writer’s burnout last week,
Tips and strategies for writers from around the web for overcoming burnout When you’re excited about a new writing project, you’ll probably have so many great ideas that your fingers can’t type fast enough to capture all of your thoughts – but that’s okay because you’ve got lots of adrenaline to keep you going.
Belief-proof your marketing copy Our high school was putting on the musical, “No, No, Nanette.” While others vied for acting and singing parts, I knew exactly what I wanted: to be the pit orchestra’s only flautist. I was happy when that happened – plus, my good friend Megan was playing first violin. The two of
Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.
Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their audiences, perhaps because they
Creating content that Google rewards – without (too much) phone anxiety In 2014, Google is rewarding quality original copy – and the reality is that, like it or not, one of the best ways to accomplish this is through one particular type of primary source: the phone interview, the cause of anxiety for many writers.
Any time writers get together, it seems that someone brings up the “problem” of being an introvert. After all, they say – quite accurately – writers also need to promote their work, unquestionably an uncomfortable activity for many introverts. Moreover, when using primary sources, the tool is usually the interview – which involves contacting and