A preview of Leslie Carruthers' talk at State of Search 2025, with a 1-page fix to turn your AI trials into real results. Most B2B marketing teams are stuck in the AI experimentation phase. You've worked with ChatGPT, but you're not seeing a consistent impact on search visibility or business results. If you're
TSG Founder Leslie Carruthers to share a proven framework for driving real ROI with AI at LavaCon 2025. We keep hearing the same thing from B2B marketing leaders: “We have AI tools, but our workflows are still slow, messy, and manual.” The pressure is on to hit goals faster and do more with
TL;DR: We’re gifting you 4 plug-and-play AI tools our clients are using right now to save time and scale marketing. You can dive in, or reach out and we’ll walk through what’s best for your team with you. Find them organized here so you can work through them in the same order I’d recommend
AI as Teammate: The 5-Stage Integration Map How modern teams are building better workflows, faster cycles, and smarter outcomes—with AI embedded in the org chart. Your Team’s Not Broken. It’s Just Missing a Teammate. You've added tools. You've explored use cases. But if your AI adoption still feels like an experiment—it's because most teams
A common challenge for digital marketers in 2022 is welcoming new people to the team. As the Great Resignation continues, and many people move from one sector to another, you may be dealing with far too frequent onboarding duties. Onboarding can be a challenge for any organization during "normal" times; during times of high turnover
Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on
We recently ran a poll on LinkedIn asking people" "What is more important UX (user experience) or SEO (search engine optimization) once a website has high domain authority (<50 DA): To our delight, the majority of SEO and digital marketing experts agreed that UX is actually more important when your page has reached the
In November 2021 Facebook / Meta announced that starting January 19, 2022 they will remove sensitive detailed targeting options, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation, e.g.: Health causes Sexual orientation Religious practices and groups Political beliefs, social issues,
Handling mergers and acquisitions (M&As) is a tough and multi-level process and that is why fewer than 30% of M&As are successful (source: HBS.edu). However, M&As are common in the B2B world and many marketers face them throughout their careers. This article specifically focuses on digital marketing issues with M&As, and provides ways to
Time on site is a very important SEO metric for Google. The introduction of the Chrome browser and its widespread adoption (64.5% market share as of 3/22) has made it easy for Google to measure if users find what they are looking for on your page. Not only can Google easily measure the time
