How effective listening skills are at the core of SEO

Effective listening skills are at the core of SEO "I make progress by having people around me who are smarter than I am and listening to them. And I assume that everyone is smarter about something than I am.” Henry J. Kaiser Listening served Kaiser well. He became known as the father of modern American

August 5th, 2015|0 Comments

News about journalism and content marketing: what’s the ideal mix?

Boy, were we happy to read “How Hiring a Journalist Can Improve Your Content Marketing” by Robert McGuire (March 31, 2015) on the Content Marketing Institute website. We’ve been advocating the use of professional journalism techniques in content marketing since at least 2013 and it is wonderful validation to read this recommendation on a well-respected

April 6th, 2015|0 Comments

Improve your writing structure by boosting the muddle in the middle

Improve your writing structure: fixing the muddle in the middle In 2006, I needed to start writing optimized blog posts for a client in the car sales industry. I wanted to write something better than what currently existed in that online space, so I looked for blogs from competitors and: There wasn’t much out there.

June 10th, 2014|0 Comments

Subject matter experts: tips on finding & choosing expert sources

Subject  matter experts: how to find and choose expert sources Talk about a story that gives you the shivers . . . in 2012, Forbes shared the tale of Ryan Holiday, a “self-styled ‘media manipulator’” who was quoted numerous times in print and online publications. Here’s the problem: “He is not an expert in barefoot

May 13th, 2014|0 Comments

Ethics in writing: how to balance personal and journalistic ethics.

Ethics in writing: where is the line in the sand? Isaac, a high school senior, was dying of leukemia. He wished, with all of his heart, to survive long enough to graduate. I learned about Isaac when my newspaper editor called me and said that I needed to be at the football field where his

April 22nd, 2014|0 Comments

Over-confidence is one of deadly sins of writing: tips on managing your ego.

Deadly sin of over-confidence: managing your ego Now, I usually don’t brag. I really don’t. But, in this post, I’m going to do so, openly and without shame. Through my entire elementary school career, I was the spelling bee champion. Yes, I was. Without question. I didn’t just win some of the weekly spelling bees.

April 8th, 2014|0 Comments

How to critique writing effectively: find tips from professionals.

How to critique writing effectively Last week, our blog post on critiquing focused on: finding the right critique partner(s) for your writing helping you to eliminate feelings of defensiveness to get the most out of the feedback provided This week, we’re turning the topic upside down and sharing tips on how to provide quality feedback

March 28th, 2014|0 Comments

Quality writing critiques are a gift: here’s how to be open to receiving them

How to be open to receiving quality writing critiques In 2008, I had an opportunity to pitch a script for an historical fiction play that highlighted the role that people in northern Ohio played during the pre-Civil War years. A small percentage of Ohioans, mostly during the years between 1830 and 1860, helped slaves to

March 21st, 2014|0 Comments

Writing mentors: read examples of positive mentoring relationships

Celebrating writing mentors Recently, the head of the Cleveland Job Bank, Kelly Blazek, made the news – at first locally and then nationally and then internationally – for writing harsh responses to younger job seekers. The story has even apparently qualified as Hollywood gossip; been dubbed “BlazekGate”; risen to the level of a top trending

March 12th, 2014|0 Comments

Discover how to show empathy in writing and why it’s important

Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have in common is that

February 14th, 2014|0 Comments