For over 12 months now TheSearchGuru's team has provided free work sessions to b2b marketers. The curious thing... the top marketers we’ve spoken with have all had one thing in common -- they all have to produce results, but have limited resources. So, that's what we've focused on -- finding working solutions for producing
We hadn’t had a work session with this team since the first US pandemic lockdown, over a year ago. Maybe that’s why when the Zoom participants started showing on my screen, I imagined them in a conference room, sitting around a long white table, the way they were on our previous calls. But I was
What is Schema? Schema markup is a form of micro data which allows Google to create rich snippets for its index. Why Do I Need Schema? Schema.org markups help index and rank your website better in Google’s results pages (SERPs). College and University Examples Here are examples of schema markups in the college and
What’s missing? “No more Trade Shows or in person events - now where do we fill our pipeline and generate leads?” Deena was charged with generating targeted leads for the sales team. And she was wildly successful... until the pandemic reached the US. “Event marketing was our bread and butter pre coronavirus pandemic.
The pandemic compounded every content marketer’s #1 problem: lack of time and resources. Top content marketers, when faced with crisis, revisit strategies. They take uncertainty, disruption, changing customer behavior and other complexities and assess and adjust, even when our #1 problem may have just reached a new level. How to cope, maintain and even
We love FAQs. They are good for content marketing, search engine optimization (SEO) and conversion rate optimization (CRO), and that's what we do. Here's why: Why to use FAQs in your Content Marketing: If content marketing is part of your strategy, FAQs should be included in that strategy. What better topics for content than
B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought of their b2b website as more of a burden than an asset to their business. That got us thinking: do
The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can
Empathy: ability to understand the feelings (wants/needs) of another person I have a friend named Barbie whom I’ve known my entire life. I literally can’t remember not knowing her. She and I both live near Cleveland, which means we both have experienced plenty of frigid winters – and one thing we have
Late last year, there was an announcement made by Google regarding their mobile-first index initiative. This will become their primary index moving forward. This update is the latest in a push from Google to encourage webmasters to prioritize mobile sites over desktop sites. The majority of searches occur via mobile devices (60% according to
