Short Answer: Because Google Ads and Google Analytics use different attribution models and transactions can be reported for different time periods. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. Read on to learn what those models are, how they
Online marketing allows you the ability to capture information about your site’s visitors to better understand your marketing efforts. Thanks to analytics, you can understand what your customers search for, how they interact on your site, what device they are on, and the actions they take before they actually buy. Conversion tracking can be tricky,
B2B Website Efficiency Survey + Results Is your b2b website an asset or burden? TSG President Leslie Carruthers spoke at Content Marketing World 2018 and got feedback from the audience that most people thought of their b2b website as more of a burden than an asset to their business. That got us thinking: do
Financial services are not an impulse purchase. Most consumers do their research before deciding to apply for a financial service or switch financial institutions. This is where pay per click search advertising (PPC) and social media can work for your credit union. Here are the top 6 ways PPC and Social Media can increase loyalty
Each credit union is not only different than traditional banking and financing, it is different from other credit unions as well. Credit unions must differentiate themselves from other credit unions and banking options. Having a landing page that showcases your strengths and what sets you apart from your competitors is key to generating more leads.
Before we get into what does NOT work for Business to Business (B2B) ECommerce Landing Pages, let’s go over the basics. B2B Ecommerce is selling products or services between businesses through the internet. A landing page is a standalone web page. It is where your customer or potential client will start their journey on
Why Should You Calculate What You Can Spend to Acquire a Lead? To know how much a customer is worth to your business. To know how much you can afford to pay to acquire a new customer. Cost per Acquisition Formula [Revenue ➖ (Production Cost ➕ Overhead Expenses ➕ Refunds)] / Number
The market for B2B Ecommerce is massive and growing rapidly, and with the right tools and strategy, B2B Ecommerce can cut costs, shorten the sales cycle, increase brand awareness, drive leads and grow sales. Here are the top eight marketing challenges that B2B Ecommerce companies face. Let’s get them out the way so you can
Get targeted demographic data for free with Google Analytics Companies can spend thousands and thousands of dollars trying to get a good handle on their target markets and still not feel as though they have a true picture. Meanwhile, other companies don’t spent any time or resources getting to understand their
Business letters of apology: a customer of yours has just written a scathing online review of your products or services. How should you respond? The short answer is that you should write the customer a letter of apology (and, don’t worry, we’re going to include a business apology letter sample!). Regardless
